A Moroccan in Forbes magazine’s 30under30 list!

A Moroccan in Forbes magazine’s 30under30 list!

Forbes France has named the Moroccan Jaafar El Alamy among the personalities under 30 years old in the entrepreneurship and innovation sector. A title he obtained for his role as a partner in Adriver, which measures the audience for OOH (out of home) advertising.

Morocco is in the spotlight in Forbes France magazine’s 30under30 ranking! This year, it is the turn of Jaafar El Alamy of Adriver Corp to be among the 30 French personalities under 30 in the entrepreneurship and innovation sector.

The Marrakech native, at the top of his 27th birthday, thus joins this club organised by the prestigious Forbes magazine.

« I was tagged on Instagram by Forbes France, » says the young entrepreneur. I wasn’t expecting it. It gives me even more energy for a Moroccan who didn’t have a network when he arrived in France ».

A family business

The ambition to create his own business animates Young Jaafar from a very young age. « Innovation is part of my DNA, » says the 27-year-old. I can’t stand seeing inefficient processes around me. I identify the problem and I am committed to finding solutions to solve them. »

Entrepreneurship is also a family affair in the El Alamy family. His father is a farmer who exports olives, olive oil and citrus fruit to foreign countries, especially Russia. As for her mother, she is the managing director of a large company in Morocco and has also set up her own consulting and coaching firm in parallel.

Adriver, a solution for Out of Home advertising

In July 2019, Jaafar El Alamy joined Hadrien de La Tour as partner and Chief Technology Officer (CTO) of Adriver, a start-up company that has now become a major player in the advertising industry.

Based on the 36 million French people who take to the road every day, Adriver relies on 50,000 geolocalised trucks. These real billboards of 4m2 on wheels optimally display the customer’s advertising at the best possible moment.

 « We can predict where and when the campaign should take place. We can cross-reference databases of population movements, a third of smartphones in France and trips made by our partners ».

In two years, the company grew from 3 to 50 employees. It works in France and Great Britain.

Italy and Germany should follow shortly. Their customers : SNCF, Warner Bros, Skoda, etc., but also well-known media agencies in Paris (Publicis, Havas, etc.). Turnover has tripled and the company raised €2 million in December 2019. A great success in these times of Covid.

It should be noted that Morocco has potential in terms of young entrepreneurs. In 2019 alone, the 2019 vintage featured Eliott Cohen-Skalli (The collectionnist), Rania Belkahia (Afrimarket), Loubna Ksibi (Meetmymama) and Yassine Mountacif (Deepsense).


Photo Credits: Vocation

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